Digital collage featuring a woman in colorful streetwear, close-up of a Nike Air Force 1 sneaker with red accents, abstract colorful backgrounds, and stylized portraits.
A person with a backpack looking at colorful abstract artwork posters on a gray concrete wall.
Multiple stacks of small bottles with colorful labels on a reflective surface, with a blurred green tree and blue sky in the background
A woman with styled black hair in a long braid, wearing a pink silk robe with floral and bird embroidery, surrounded by floating pink flowers, and sporting striking neon green eye makeup.
A polo player riding a dark horse on a grass field, wearing a yellow jersey with the number 4 and a helmet with a red and white pattern.
Cassette-themed promotional items including stickers, a wristband, a small paper cup with a lid, and signs, arranged on a table with a green and white Cassette bag and a white cloth with event information for a concert or event.
A woman with curly hair floating above a dark background, wearing a large, ornate dress with a full skirt decorated with flowers and textured fabric, and her right leg behind her left leg in a dance pose.
A young man with curly hair reclines on a vintage brown velvet couch, smoking a cigarette, holding a camera, and reading a book. Behind him is a rustic wall with peeling paint, and a clothing rack with various jackets and shirts. In front of the couc
A cold beverage in a clear plastic cup with a yellow paper cover and a straw. The cup has a yellow label with pink text that reads 'Glow Garden Nette.' The cup is reflected in a shiny surface, with a blurred background of trees and sky.
A smiling man with sunglasses and a mustache wearing a brown suit, crossing his arms, standing against a plain white background.
A framed poster on a concrete wall with the title 'The Byte Line' and related headlines about emerging technologies and crypto, displayed in multiple colorful styles and backgrounds.
A person standing on a beige cushioned bench in a modern room with framed black-and-white portraits on the wall behind them. The person has a shaved head and is wearing a white sweater with colorful spots, oversized beige shorts, and black shoes.
A young man with pale skin, black hair, and light-colored eyes wearing a black beanie hat, a sleeveless dark sweater with a diamond pattern, beige cargo pants, and a beaded necklace. He poses against a plain blue background, leaning slightly with han
Street scene in downtown Texas with people, cars, and large blue balloon sculptures spelling 'TX', 'SALE', and other words, with the Texas State Capitol building in the background.
Four models outdoors at night, one sitting and three standing, with a large black umbrella and clothing on the grass, under a dark sky with a white cloth in the shape of a wing hanging above.
Back of a person wearing a white shirt with colorful text about a live music event called The Cassette, including details about schedule and tickets.
A vertical banner hanging outside a building, advertising a gaming event by Acxyn. The banner features pixel art of a character from Minecraft with a pickaxe and a horse, with text promoting revenue and innovation for game creators. The event is a po
A person with curly blonde hair, painted face, and hands raised, smiling at the camera, wearing a dark jacket and polka dot shirt.
Elegant dining table set for a formal event with floral centerpieces featuring blue hydrangeas and red anthuriums in metallic vases, white plates, silverware, small glass candle holders, green gift bags hanging on chairs, and white chairs, in a warml

Creative Director
Art Director / Designer
Creative Producer

Hi, I’m Alejandra López, a Creative Director and Art Director based in Dubai.

With over 10 years of experience across USA, Europe and the Middle East, I’ve created work for global names including Nike, BVLGARI, Sony Music and Warner Music, spanning fashion, tech, hospitality and entertainment.

Rooted in art direction, branding and visual storytelling, my work moves between big-picture creative direction and the details that bring an idea to life; building distinctive visual worlds across campaigns, digital, editorial and physical experiences.

A colorful sneaker with a white sole, pink, red, yellow, blue, and cream panels, floating against a light green background.
A colorful sneaker with a white sole, pink, red, yellow, blue, and cream panels, floating against a light green background.

UK-Wide Retail Rollout

NIKE x Office UK AF1 Fontanka

Bringing Nike’s deconstructed AF1 Fontanka to life through a raw, mixed-media campaign.

Sunset over the ocean with dark clouds and a calm sea.
Sunset over the ocean with dark clouds and a calm sea.

Fifth Avenue
Flagship
Launch

Bringing MANGO’s Mediterranean spirit to New York for the opening of its flagship store.

MANGO’s The Mediterranean Wave

Close-up of various event-related printed materials on a wooden surface, including a black paper cup, green and white cassette-themed cards, a white cloth with red and blue text, and several circular stickers.
Close-up of various event-related printed materials on a wooden surface, including a black paper cup, green and white cassette-themed cards, a white cloth with red and blue text, and several circular stickers.

New Brand Identity

Repositioning a local café as a cultural destination for food, music, and design.

CASSETTE’s Rebrand

A woman with curly hair playing an acoustic guitar outdoors near the water, with a beach and hills in the background.
A woman with curly hair playing an acoustic guitar outdoors near the water, with a beach and hills in the background.

Two Award
Nominations

David Keenan’s “Peter O’Toole’s Drinking Stories”

Turning David Keenan’s poetic storytelling into a surreal, psychedelic journey through Barcelona.

Stacked bottles with colorful circular labels on the caps, each labeled with different names and themes, reflecting variety and branding, reflected on a shiny surface with a blurred outdoor background.
Stacked bottles with colorful circular labels on the caps, each labeled with different names and themes, reflecting variety and branding, reflected on a shiny surface with a blurred outdoor background.

New Brand Activation

Launching NETTE’s new smoothie menu as a wellness ritual.

NETTE’s Glow Garden

Clients

Cardano

Cointelegraph

Mango

Ministry of Sound

Nike

Office

Patchi

PIF

PIAS Recordings

Rubyworks

Soho Home

Sony Music

The Sandbox

Warner Music Group

ADA

Altafonte

American Eagle

Beyond

Binance

BVLGARI

Bybit